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FORD NAMED BEST OVERALL TRUCK BRAND IN 2015 KELLEY BLUE BOOK BRAND IMAGE AWARDS

DEARBORN, Mich., April 1, 2015 – Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award. Read more details at http://mediaroom.kbb.com/2015-04-01-Kelley-Blue-Book-Announces-2015-Brand-Image-Award-Winners.

The 2015 Ford F-150, its groundbreaking technology and the engineering team behind it have won the following awards and accolades:

  • 2015 North American Truck/Utility of the Year
  • 2015 Motor Trend Truck Trend Pickup Truck of the Year
  • Automobile Journalists Association of Canada Utility Vehicle of the Year
  • Automobile Journalists Association of Canada Pickup Truck of the Year
  • Detroit News 2015 Vehicle of the Year
  • Kelley Blue Book Best Buy Truck
  • Kelley Blue Book Best Buy Overall
  • Popular Science Automotive Grand Award Winner Best of What’s New
  • 2015 MotorWeek Best Pickup Truck
  • Texas Auto Writers Association Truck of Texas
  • Texas Auto Writers Association Luxury Pickup Truck
  • Texas Auto Writers Association Full-Size Pickup Truck
  • Texas Auto Writers Association Best Technology Feature
  • Detroit Free Press Truck of the Year
  • New England Motor Press Association Yankee Cup
  • Automotive Fleet Magazine 2014 Fleet Truck of the Year
  • Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
  • AutoGuide 2015 Reader’s Choice Truck of the Year
  • New Car Test Drive 2015 Truck of the Year
  • Ruedas ESPN Best Full-Size Pickup Truck
  • 2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
  • Automotive Science Group
  • – 2015 Best All-Around Performance Award Winner
    – Best Full-Size Truck of 2015
    – Smallest Carbon Footprint
  • Urban Wheel Award for Urban Truck of the Year
  • Green Car Technology Award
  • Edmunds.com 2015 Most Popular Awards – Large Truck category
  • Detroit Free Press Automotive Leadership Award – Engineering and Technology category
  • Greater Atlanta Automobile Media Association Best Pickup/SUV

2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.